Hair Colouring
L'Oréal Dia Richesse Semi Permanent Colour
Ammonia-free semi-permanent colour with radiant shine and natural-looking tone, ideal for first-timers.
From £44
60 min
L’Oréal Dia Richesse is an ammonia-free, semi-permanent hair colour that blends grey and enhances natural tones with radiant shine. Perfect for first-time colour clients or those wanting a soft, low-commitment change. The result is rich, glossy colour that fades beautifully and enhances your hair’s natural depth and condition.
Book OnlineClient Reviews
5.0
Showing 5 of 5 reviews
- C
Claire
I absolutely love this salon. It’s well-established, always busy, and in a great location with plenty of parking. Olivia and Andrew are my go-to stylists—they offer honest advice and always deliver exactly what we discuss. I always leave happy. ⭐️⭐️⭐️⭐️⭐️
- P
Pauline Carr
The service you get at Cruz is simply first class. My regular stylist is Andrew who is brilliant. However, every stylist in the salon has tended my hair at some time and I have never been disappointed - they really listen to you and always go the extra mile. They are always up to date with the latest techniques etc and you can guarantee an all round great experience. I have recently had a complete change of colour and I love it! I cannot recommend the salon highly enough.
- H
Helen
Absolutely love hair, colour and styled to perfection 🥰thank you x
- E
Elaine Brown
Excellent professional service from Andrew as usual. Great care taken with colour and blowdry.
- E
Ella
My first visit and I’m so impressed! Chloe was professional, kind, and really took the time to listen. I felt comfortable throughout, and I’m thrilled with my colour and cut. I’ll definitely be back!
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Client Reviews
5.0
Showing 5 of 5 reviews
- C
Claire
I absolutely love this salon. It’s well-established, always busy, and in a great location with plenty of parking. Olivia and Andrew are my go-to stylists—they offer honest advice and always deliver exactly what we discuss. I always leave happy. ⭐️⭐️⭐️⭐️⭐️
- P
Pauline Carr
The service you get at Cruz is simply first class. My regular stylist is Andrew who is brilliant. However, every stylist in the salon has tended my hair at some time and I have never been disappointed - they really listen to you and always go the extra mile. They are always up to date with the latest techniques etc and you can guarantee an all round great experience. I have recently had a complete change of colour and I love it! I cannot recommend the salon highly enough.
- H
Helen
Absolutely love hair, colour and styled to perfection 🥰thank you x
- E
Elaine Brown
Excellent professional service from Andrew as usual. Great care taken with colour and blowdry.
- E
Ella
My first visit and I’m so impressed! Chloe was professional, kind, and really took the time to listen. I felt comfortable throughout, and I’m thrilled with my colour and cut. I’ll definitely be back!
Frequently Asked Questions
What is L’Oréal Dia Richesse?
Dia Richesse is a semi-permanent, ammonia-free colour that gently enhances your natural tone. It offers rich shine, grey blending (up to 70%), and fades gradually without harsh regrowth lines.
Who is this colour best suited for?
It’s ideal for first-time colour clients, anyone wanting a soft tonal refresh, or those not yet ready for permanent colour. It’s also great for enhancing shine and depth between permanent colours.
How long does Dia Richesse colour last?
Results typically last up to 6–8 weeks, depending on your hair type and how often you wash your hair. The colour fades evenly, without visible lines.
Does it cover grey hair?
Yes, Dia Richesse can blend up to 70% of grey hair, giving a softer, more natural-looking result without a stark root line.
Will I need a patch test?
Yes. A patch test is required at least 48 hours before your appointment, even for semi-permanent colour, to ensure safety.