Looking for a softer way to refresh your colour? At Cruz Hairworks in Whitley Bay, we offer L’Oréal DIA Richesse semi permanent colour—a low-commitment option that delivers beautiful tone, shine, and condition without the long-term regrowth of permanent colour.
What Is Semi Permanent Colour?
Semi permanent colour is a gentler alternative to permanent colour, offering natural-looking results that gradually fade over time. L’Oréal DIA Richesse is an ammonia-free, tone-on-tone formula designed to enhance your hair’s natural colour, blend the first signs of grey, and add radiant shine and depth.
Unlike permanent colour, it doesn’t create a strong regrowth line, making it perfect for first-time colour clients, subtle changes, or in-between full-colour services.
More information
Who Is This Service For?
Semi permanent colour is ideal for women who want to:
- Enhance their natural shade
- Add shine and richness without altering the hair structure
- Gently blend the first appearance of grey
- Try colour for the first time
- Refresh faded lengths and ends without commitment
It’s a popular choice among clients in Whitley Bay, North Shields, and nearby coastal areas who want soft, manageable colour with a more natural grow-out. Whether you want to add a warm brunette tone, cool your blonde, or simply revive tired colour, DIA Richesse offers versatility with minimal maintenance.
What to Expect During Your Appointment
Appointments for semi permanent colour typically last 1.5 to 2 hours. Your visit begins with a detailed consultation to discuss your goals, hair history, and tone preferences. Your stylist will then apply your custom-blended DIA Richesse shade, designed to enhance your colour and suit your complexion.
Once the colour develops, it’s gently rinsed, followed by a nourishing conditioner and a professional blowdry using GHD tools. The result is shiny, refreshed, and healthy-looking hair with a soft, even tone.
We often use DIA Richesse for colour glossing, toning between highlight appointments, or as a first step into colouring for those wanting a more natural approach.
How Often Should You Book?
L’Oréal DIA Richesse semi permanent colour typically lasts up to 20 shampoos, depending on your hair type and how often you wash it. We recommend booking every 6 to 8 weeks to maintain your tone and shine.
For soft, glossy colour with expert care, book your semi permanent colour appointment at Cruz Hairworks in Whitley Bay today.
Client Reviews
Based on 5 reviews
- C
Claire
I absolutely love this salon. It’s well-established, always busy, and in a great location with plenty of parking. Olivia and Andrew are my go-to stylists—they offer honest advice and always deliver exactly what we discuss. I always leave happy. ⭐️⭐️⭐️⭐️⭐️
- P
Pauline Carr
The service you get at Cruz is simply first class. My regular stylist is Andrew who is brilliant. However, every stylist in the salon has tended my hair at some time and I have never been disappointed - they really listen to you and always go the extra mile. They are always up to date with the latest techniques etc and you can guarantee an all round great experience. I have recently had a complete change of colour and I love it! I cannot recommend the salon highly enough.
- H
Helen
Absolutely love hair, colour and styled to perfection 🥰thank you x
Show all reviews
- E
Elaine Brown
Excellent professional service from Andrew as usual. Great care taken with colour and blowdry.
- E
Ella
My first visit and I’m so impressed! Chloe was professional, kind, and really took the time to listen. I felt comfortable throughout, and I’m thrilled with my colour and cut. I’ll definitely be back!
Frequently Asked Questions
What is L’Oréal Dia Richesse?
Who is this colour best suited for?
How long does Dia Richesse colour last?
Does it cover grey hair?
Will I need a patch test?
Related Services
Complete your experience with these services
