Woman with sleek, healthy brunette hair following a Super Deluxe Joico K-Pak treatment at Cruz Hairworks
Conditioning and Moisturising

Super Deluxe Joico Treatment

From £20
45 min

Sometimes your hair needs more than a trim or a tidy—it needs deep care, expert attention, and a moment to recover. At Cruz Hairworks in Whitley Bay, our Super Deluxe Joico Treatment is the ultimate restorative experience, designed to strengthen, smooth, and revive even the most tired or damaged hair.

What Is a Joico Treatment?

The Joico treatment system is a professional-strength, in-salon service designed to rebuild and protect the internal structure of the hair. Using advanced bio-mimetic technology and ingredients such as keratin, amino acids, and protective lipids, it targets damage from colouring, heat styling, and environmental exposure.

Our Super Deluxe Joico Treatment takes this further. It includes a full-strength 4-step in-salon treatment, heat activation, relaxing head massage, and a professional blowdry and finish—leaving your hair visibly healthier, softer, and shinier from the very first appointment.

More information

Who Is This Service For?

This treatment is ideal for clients who:

  • Colour or bleach their hair regularly
  • Use heated tools frequently
  • Notice signs of dryness, breakage, or lack of shine
  • Want to restore softness, manageability, and resilience

Whether your hair is fine and fragile or thick and dry, the Joico treatment can be tailored to your needs. It’s a favourite among our clients in Whitley Bay, North Shields, and surrounding areas who value not just appearance but true hair health.

What to Expect During Your Appointment

Your Super Deluxe Joico Treatment lasts approximately 45 minutes as a standalone service, or can be added to a cut or colour appointment. It begins with a personalised consultation, where your stylist assesses your hair’s condition and chooses the right Joico formulation.

The four-step process includes deep cleansing, targeted bond-building, moisture infusion, and cuticle sealing—each step layered for maximum absorption and results. A gentle heat activation boosts effectiveness, followed by a luxurious head massage for complete relaxation.

The treatment concludes with a professional blowdry and finish using GHD tools, so you leave with your hair looking and feeling its best.

How Often Should You Book?

We recommend a Joico treatment every 4 to 6 weeks as part of your haircare routine, or as needed after colour services or periods of heavy styling.

To restore strength, softness, and lasting shine, book your Super Deluxe Joico Treatment at Cruz Hairworks in Whitley Bay—where hair health always comes first.

Call to Book

Client Reviews

5.0

Based on 2 reviews

  • C

    Claire

    I absolutely love this salon. It’s well-established, always busy, and in a great location with plenty of parking. Olivia and Andrew are my go-to stylists—they offer honest advice and always deliver exactly what we discuss. I always leave happy. ⭐️⭐️⭐️⭐️⭐️
  • J

    Jodi D

    Have an Olapex and Metal Detox treatment every 6 to 8 weeks. Leaves my hair feeling lush and fresh for weeks. Definitely worth the additional cost and its part of my regular visit to Andrew!

Frequently Asked Questions

What is included in the Super Deluxe Joico Treatment?
This treatment includes deep cleansing, bond-building repair, moisture replenishment, and a smoothing mask using Joico’s premium K-PAK products—finished with a professional blow-dry.
Who is this treatment best for?
It’s ideal for dry, brittle, colour-treated, over-processed, or heat-damaged hair—or anyone wanting a luxury conditioning boost with visible, lasting results.
How long does the treatment take?
The service takes approximately 45–60 minutes, including a relaxing shampoo, treatment application, and finishing blow-dry.
How often should I book this treatment?
We recommend it every 4–6 weeks for ongoing hair health, or as a recovery treatment after colour, lightening, or heat styling damage.
What makes Joico K-PAK different?
Joico’s SmartRelease™ Technology delivers strengthening keratin and protective lipids deep into the hair, improving condition from the inside out.

Available Team Members

These team members perform this service

  • Mark Murray, Salon Owner at Cruz Hairworks in Whitley Bay, wearing a white polo shirt and smiling at the camera.
    Mark Murray
    Salon Owner
    View
  • Olivia Murray, Manager & Senior Stylist at Cruz Hairworks in Whitley Bay, with wavy blonde hair and a white top, smiling at the camera.
    Olivia Murray
    Manager
    View
  • Andrew Clark-Ormston, Senior Stylist at Cruz Hairworks in Whitley Bay, expert in colour and hair extensions.
    Andrew Clark-Ormston
    Senior Stylist
    View
  • Amy Johnson, Senior Stylist at Cruz Hairworks in Whitley Bay, trusted for personalised hair services and client care.
    Amy Johnson
    Senior Stylist
    View
Show more team members
  • Chloe Stratford, Graduate Stylist at Cruz Hairworks in Whitley Bay, expert in balayage and creative colour.
    Chloe Stratford
    Graduate Stylist
    View
  • Katelyn Thompson, 3rd-year apprentice at Cruz Hairworks in Whitley Bay, standing in black jumper with hands clasped.
    Katelyn Thompson
    3rd Year Apprentice
    View

Related Services

Complete your experience with these services

  • Ladies Cut and Blowdry for shorter hair
    From £50 - £5560 min
    View
  • Ladies Cut and Blowdry for longer hair
    From £60 - £6560 min
    View
  • Ladies Restyle, Cut & Blowdry
    From £60 - £6760 min
    View
  • Shampoo and Blowdry for shorter hair
    From £30 - £3430 min
    View
  • Shampoo and Blowdry for longer hair
    From £33 - £3860 min
    View