Sometimes your hair needs more than a trim or a tidy—it needs deep care, expert attention, and a moment to recover. At Cruz Hairworks in Whitley Bay, our Super Deluxe Joico Treatment is the ultimate restorative experience, designed to strengthen, smooth, and revive even the most tired or damaged hair.
What Is a Joico Treatment?
The Joico treatment system is a professional-strength, in-salon service designed to rebuild and protect the internal structure of the hair. Using advanced bio-mimetic technology and ingredients such as keratin, amino acids, and protective lipids, it targets damage from colouring, heat styling, and environmental exposure.
Our Super Deluxe Joico Treatment takes this further. It includes a full-strength 4-step in-salon treatment, heat activation, relaxing head massage, and a professional blowdry and finish—leaving your hair visibly healthier, softer, and shinier from the very first appointment.
More information
Who Is This Service For?
This treatment is ideal for clients who:
- Colour or bleach their hair regularly
- Use heated tools frequently
- Notice signs of dryness, breakage, or lack of shine
- Want to restore softness, manageability, and resilience
Whether your hair is fine and fragile or thick and dry, the Joico treatment can be tailored to your needs. It’s a favourite among our clients in Whitley Bay, North Shields, and surrounding areas who value not just appearance but true hair health.
What to Expect During Your Appointment
Your Super Deluxe Joico Treatment lasts approximately 45 minutes as a standalone service, or can be added to a cut or colour appointment. It begins with a personalised consultation, where your stylist assesses your hair’s condition and chooses the right Joico formulation.
The four-step process includes deep cleansing, targeted bond-building, moisture infusion, and cuticle sealing—each step layered for maximum absorption and results. A gentle heat activation boosts effectiveness, followed by a luxurious head massage for complete relaxation.
The treatment concludes with a professional blowdry and finish using GHD tools, so you leave with your hair looking and feeling its best.
How Often Should You Book?
We recommend a Joico treatment every 4 to 6 weeks as part of your haircare routine, or as needed after colour services or periods of heavy styling.
To restore strength, softness, and lasting shine, book your Super Deluxe Joico Treatment at Cruz Hairworks in Whitley Bay—where hair health always comes first.
Client Reviews
Based on 2 reviews
- C
Claire
I absolutely love this salon. It’s well-established, always busy, and in a great location with plenty of parking. Olivia and Andrew are my go-to stylists—they offer honest advice and always deliver exactly what we discuss. I always leave happy. ⭐️⭐️⭐️⭐️⭐️
- J
Jodi D
Have an Olapex and Metal Detox treatment every 6 to 8 weeks. Leaves my hair feeling lush and fresh for weeks. Definitely worth the additional cost and its part of my regular visit to Andrew!
Frequently Asked Questions
What is included in the Super Deluxe Joico Treatment?
Who is this treatment best for?
How long does the treatment take?
How often should I book this treatment?
What makes Joico K-PAK different?
Related Services
Complete your experience with these services
- ViewLadies Cut and Blowdry for shorter hairFrom £50 - £55•60 min
- ViewLadies Cut and Blowdry for longer hairFrom £60 - £65•60 min
- ViewLadies Restyle, Cut & BlowdryFrom £60 - £67•60 min
- ViewShampoo and Blowdry for shorter hairFrom £30 - £34•30 min
- ViewShampoo and Blowdry for longer hairFrom £33 - £38•60 min